How do you envision the digital roadmap in the Philippines? What do you think of small and big companies that lack digital presence?
I think that a lot of companies right now are looking to go digital when they have the funds. Because right now a lot of them don’t have the funds for it, or are not prepared to fund their digital because it’s not really cheap. It’s not cheap to build a website, do the SEO right. It could be cheap, but if you do it cheap, you might have to do it again. Because you did it cheap the first time, you get penalized, you have a lot of wrong things, faulty and unorganized coding, bad website design, it’s your branding that will suffer. So you have all of these wrong things that can go on when you do it cheap.
So companies who are smart will do it right the first time and get the best providers that they can find. I think that that’s going to be the roadmap for the Philippines, that if the company has the capacity to do it, they have funds for it, the economy is recovering or is getting better, I think that they’re going to go digital, a lot of them. Because we know that the traffic is bad. Even way before the pandemic, we know the traffic is bad and it’s getting worse. And how that gets solved is, don’t waste your life on traffic, just order from e-commerce. And a lot of people right now are used to ordering on e-commerce, are used to ordering their groceries online where it’s normal for us. We do our meetings online, through Zoom. So we’re used to this now, even post pandemic, we’re still going to be used to a lot of these things. And so going digital is one of the best things that a company can do. One of the wisest things that companies can do.
Small and big companies that lack digital presence, I think that they’re missing out a lot. They’re leaving money on the table. You’re wasting the money you could have earned if you don’t go digital, because honestly what’s the first thing you pick up in the morning? I don’t think it is your coffee mug. I don’t think it’s your toothbrush. I don’t think people brush their teeth first thing in the morning. I think people check their smartphone, whether they say, “No Sean, I just turned off the alarm.” Sure, but you probably also check some notifications there, whether it’s Facebook or email, whatever. Right?
So if the first thing you pick up is your smartphone and the last thing you put down is also your smartphone, what does that tell you about the world today? What does that tell you about human behavior? What does that tell you about your business not being on digital? That’s something very important that you have to think about.
I watched this documentary on Netflix, The Social Dilemma, and one of the venture capitalists there says, “it’s no longer a question of whether you pick up your phone or not. The question is whether you do it before you pee or while you’re peeing in the morning.” So I find that funny, but it’s the truth, right?