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Excerpt
Jayson currently has a generic course that is designed to train the next generation of speakers. In these, he teaches a few principles of public speaking.
If he so chooses the people he works with, he will be very particular about the values that they have. People that have the same values as him will be the best ones.
To uncover those things, it takes time and a built relationship. For one day of training, he looks for those who share the same values and people who have a bigger goal in mind.
The public speaking market is big enough for the many public speakers that are sprouting, and are growing thanks to Jayson’s course. The demand is growing—and it helps prevent a condition called speaker’s fatigue.
Speaker’s fatigue happens when a group of people listens to a speaker numerous times—making their talks stale and boring. Even the best speakers are prone to causing this. It’s another hurdle that most speakers have to jump over.
Jayson has made it his mission to make sure that his talks are as unique as they can be. But still, he has acknowledged that companies will not get him all the time, and it’ll be better if you collaborate with other speakers.
When starting out, being a speaker can be relatively hard, especially when it comes to getting new clients. This is why collabpettion or collaborating with your competition is important—specifically for speakers.
By working together, passing referrals, introducing clients, and sharing ideas, speakers not only provide each other with potential work but also help each other grow.