How many clients and hires were you able to get from the beginning to today?
Reality box has a unique point of sales which is the relationship that they build with their clients and the way they tell their clients’ stories. From simple coverage, Reality box evolved into a documentary focused on storytelling.
Before, they started with just one event every so often. And by God’s Grace, they became busier, until they had to expand by hiring freelancers. However, Harry did have to impose his own brand onto these creative freelancers.
They have their own styles that can influence the main product which can lead to inconsistencies. Because of this, most of Harry’s returning clients can identify which products weren’t edited by him. That proves two things: one, there are inconsistencies in the branding of their videos; and two, Harry has already developed his own brand of video editing.
How do you hire people?
Harry considers his processes easy. What he does is he tries out the freelancers for one shoot. If they don’t like their product or work ethic, then they won’t be called for future events. He really needs to give them a chance because portfolios aren’t exactly an accurate measurement.
Fortunately, Harry already has a group of freelancers that are loyal to his brand. They would come back frequently in order to shoot. The new hires will be incorporated into this team and Harry will be able to check how he works alone and with the team.
When it comes to event coverage, Harry says that seminars are probably one of the hardest ones to cover because sometimes, the videographer will get bored and would frequent the comfort room. They assume that the speaker won’t be moving so much.
Despite this, Harry still continues to provide seminar coverage.
He believes that familiarity breeds contempt. By hiring these freelancers who are not familiar with Harry, they apply a certain level of respect and discipline that gets lost when they become too close to their boss.
Do you have any plans for expansion?
Harry plans to add new services such as animation as well as a way to incorporate retail into their business. Nothing has been set in stone, but it’s something that Harry is doing to see if it will turn out alright.