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Sean: What are the first few things you check into and you try to change when shifting an organization to become more compassionate?
Bruno: First of all, we’ll have to identify their needs because we cannot develop a long-term relationship without knowing if their needs are satisfied. Some entrepreneurs tend to focus only on economic needs, which are very important, good salary, like bonuses, a holiday – paid holiday.
This is good, but it’s not enough. This will be the basic starting point, but there are other needs that are important, as you mentioned, gratitude, gratefulness. When you appreciate people, you are not only being thankful, but the communion over precision is increasing the value – when something appreciates, it increases the value.
Some CEOs believe that it’s only about economic aspects, but the employees want to feel that they are contributing in a meaningful way. And they’re making a very big contribution to a meaningful purpose. So when you recognize this employee in a very clear and explicit way, employees are more likely to go the extra mile. Because everyone wants to feel loved, from the wider perspective of the humanist perspective, it means being respected, cared for, acknowledged, and appreciated.
So I asked them also, what are different ways that employees can contribute to one another in a generous way. We’re not talking about only material things that are important, in some cases we’re talking about non-material things. For example, employees can give their ear, when another employee has a problem, Or employees can give support, training, or mentor other employees and coach other employees.
This is important because when people are working in a much more collective way, you develop camaraderie, you develop loyalty, commitment, and companionship, which is very important because all employees are interdependent. And what we mentioned about Steven Covey in the beginning, employees are interdependent.
Most processes include the contribution from different teams, a marketing team, a finance team, a production team, and an administrative team. So we need to work it all together and also help one another. So I will see that there is cooperation that is fostered in this company. And if not, I will inquire even a few tips, how to be more generous, a very important question that CEOs and employees should ask themselves.
“How can I be more generous? Without expecting, without wanting anything in return. How can I help these individuals by my side, working around me so that I can contribute to them in a positive way.” Also, you can give advice. You can give some tips. You can also, in some cases in companies – stakeholders can be receiving some contact information or very important tips.
But in some cases companies also give material things, they give an employee a gift, or they give a bonus or they give customers for example – free samples. Giving is always important because again, according to the law of reciprocity, when you give, you create an imbalance. You are giving something without expecting anything in return.
And the other person gets indebted with you and they tend to respond in a positive way, they tend to give back. When you give your best to a customer, for example, you give the best advice you offer the best product for them. You give the best recommendation. These customers feel delighted, and they will tend not only to come back, but they will feel compelled to give back.
All these emotional aspects, preferences, expectations, dreams are so important for the individual, and for the company itself.