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Excerpt
We have a business question from Richard. He says, Hi. I started doing pasabuy kind of business by reselling products from overseas. Such as IKEA small items and kids’ stuff. It’s been a month since I’m doing this. And there’s, it seems like there’s no one who would like to buy from me. Any advice if you think this business is wrong? I’m an introvert. And somehow I’m asking people to buy my stuff. And it’s really hard. It’s really hard for me to ask people, to buy my stuff.
Jayson: Well, if you’re shy about it, then you might need a best kept secret. With what we’re doing it’s the same. For example, with me as a speaker, I coach some financial advisors in insurance, real estate. We have to get ourselves out there, including our business. You know, the saying, it’s not what you know, it’s who you know. But in this social media age, it’s not just what you know, it’s who you know. But it’s who knows what you are doing or who knows what you know.
The best way right now, is really, really, social media. How you can study those Facebook ads and to have a good business, a good line of products. And there are many doing that now. It’s getting kind of saturated. But you have to attach a narrative on the product, there has to be a story.
In other words, for example, let’s go back to speaking. There are a lot of speakers. Why would they get Jayson though? There are a lot of speakers. Why would I get Sean Si? But people would get us because of the narrative or our personal narrative that resonates with them. There’s this one website’s name, significantobjects.com. Then, the items are ordinary items.
Let’s say a plastic banana. So a significant object that is a plastic banana, the price would be a few cents, but they were able to sell it at $78. So in a sense, the price isn’t at 50 pesos yet but he was able to sell it for about 4,000 pesos.
And they have a lot of items that are like that. It’s just because of a narrative. It’s like the brand Supreme. If you think about it, it’s just a t-shirt. But if you place its branding there, boom. That’s it. The price is a lot, or the well-known brands. So finding a way to create that narrative, because people don’t buy your products. People buy you before they buy the product, or they buy any opportunity.
So you have to find a way to do that. And then as for being an introvert, it’s fine because it’s in social media. You just have to message them. That’s the safety of the introverts. Believe it or not, I’m an introvert. So you don’t really have to talk to people. Hey, how are you? But you can just message them. Even though you’re an introvert, it’s more convenient doing that. You start with your warm market, message them, show them the products and make a narrative. Why is this better than other pasabuys? Something like that. Then put a cat emoji like the begging eyes then that could increase your sales.
Sean: Storytelling is very important. How you tell the story about your product, what it does, the benefits, how you bought it, how difficult it is to get it.
When you’re the one telling the story, the story follows you. And that is one way to differentiate yourself and to make your product more interesting.
Jayson: You know, Sean, I teach that in my speaking program. I’m sure you’ve heard of this though. Your storytelling would be elevating it into a story selling. Yeah. So you’re doing story selling and sometimes you don’t even need to sell anymore. You sell without selling, using the power of stories.
