Filipino Motivational Speaker - Sean Si

All about Sean Si and his thoughts on entrepreneurship, public speaking and leadership

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Company Culture and The Leader’s Common Road Block To Growth

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Sean: What did you notice about their company culture that made them win? Or those that made them lose and not succeed.

Jason: I think the difference was, and it’s funny, I was talking to one of my business partners in another business of mine about this today. And I think the difference is that a lot of people were focused on success and ego and money.

And that’s hard to build long-term success because there are people that feel left out and there’s a lot of ups and downs. And what I found in the other businesses, they were looking for more fulfillment and a higher purpose. Like we’re serving other people and we’re helping them. We’re on a noble mission.

This is bigger than the company itself or the money that we’re making. And it’s about the people and the relationships that you’re building here. And so success was a piece of it, but it wasn’t the sole mission. And they think that they understood that that was the requirement to get people enrolled in things like that, because you’re not going to get someone to work 60, 70, 80 hours.

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And operate at peak performance and give them their all, if you don’t feel like you’re doing something important and you’re making an impact, that’s outside of the dollars being generated. And they think that that was really the secret sauce in what they were able to do, that other people failed to see.

And they actually really believed it overall, where there were a lot of other people that did it because they wanted to be CEO of a company and make a lot of money. And they wanted to assure themselves that they made a lot of money, but they don’t really care if anyone else did. So they, people saw that.

And I think that ended up having short-term success. And then a lot of those businesses ended up failing. And I think the other part of it was, – Netflix is a great example, as they invested a lot in their people. They understood that creating an atmosphere of re – belonging connection inside of the company and really creating and focusing on the people was the core part of what they had to do.

To sustain the business for a long time. And I felt like a lot of other people gave it lip service, didn’t really believe in it or didn’t invest in it. And the people were actually not even second, but they were like last. And I think what ended up happening is that you’ll see a lot of businesses didn’t do well because people figured that out.

Right. And then they just job hop and they just left and you have a lot of turnover and there’s environments. And then people really aren’t working their best because they know. That they’re essentially just being used. Right. And no one is allowed to be a part of all of that. So I think that those were the main, like larger concepts that I saw people do, and I don’t think it really plays itself out any differently now.

And I don’t really think it matters the scale of your business, whether it’s a five person business or it’s a 50,000 people business. I think all those things stay true today and probably even more so. Especially being in the environment that we’re currently in and what looks like to be what we’re going to be facing probably for the next couple of years.

Should Businesses in the Philippines Go Digital?

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How do you envision the digital roadmap in the Philippines? What do you think of small and big companies that lack digital presence?

I think that a lot of companies right now are looking to go digital when they have the funds. Because right now a lot of them don’t have the funds for it, or are not prepared to fund their digital because it’s not really cheap. It’s not cheap to build a website, do the SEO right. It could be cheap, but if you do it cheap, you might have to do it again. Because you did it cheap the first time, you get penalized, you have a lot of wrong things, faulty and unorganized coding, bad website design, it’s your branding that will suffer. So you have all of these wrong things that can go on when you do it cheap.

So companies who are smart will do it right the first time and get the best providers that they can find. I think that that’s going to be the roadmap for the Philippines, that if the company has the capacity to do it, they have funds for it, the economy is recovering or is getting better, I think that they’re going to go digital, a lot of them. Because we know that the traffic is bad. Even way before the pandemic, we know the traffic is bad and it’s getting worse. And how that gets solved is, don’t waste your life on traffic, just order from e-commerce. And a lot of people right now are used to ordering on e-commerce, are used to ordering their groceries online where it’s normal for us. We do our meetings online, through Zoom. So we’re used to this now, even post pandemic, we’re still going to be used to a lot of these things. And so going digital is one of the best things that a company can do. One of the wisest things that companies can do.

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Small and big companies that lack digital presence, I think that they’re missing out a lot. They’re leaving money on the table. You’re wasting the money you could have earned if you don’t go digital, because honestly what’s the first thing you pick up in the morning? I don’t think it is your coffee mug. I don’t think it’s your toothbrush. I don’t think people brush their teeth first thing in the morning. I think people check their smartphone, whether they say, “No Sean, I just turned off the alarm.” Sure, but you probably also check some notifications there, whether it’s Facebook or email, whatever. Right?

So if the first thing you pick up is your smartphone and the last thing you put down is also your smartphone, what does that tell you about the world today? What does that tell you about human behavior? What does that tell you about your business not being on digital? That’s something very important that you have to think about.

I watched this documentary on Netflix, The Social Dilemma, and one of the venture capitalists there says, “it’s no longer a question of whether you pick up your phone or not. The question is whether you do it before you pee or while you’re peeing in the morning.” So I find that funny, but it’s the truth, right?
 

Starting a Business: How This Silicon Valley Employee Built a Business in 6 Months

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Sean: From going into Silicon Valley and maybe you realize some things while you’re there. I want to know how that led to you deciding, okay, I’m going to be a coach and I’m going to be an executive coach, and this is what I’m going to be doing.

Jason: Yeah. I think it was over time. I realized the channel and it was. Is that it was really hard to find a culture and a team that I both loved and was successful. And it was really hard to do that. And so I went to some startups and they weren’t that successful. And then one of them went public and did well, but it was a challenge because I had to work remotely and it just felt pretty distant in the organization overall.

And then I ended up going to HP because I thought, well, I’d never worked inside of a super large company like that before. And I thought, well, that might be interesting. And then I found it was a lot of politics. And a lot of the other challenges that were really hard to ultimately manage. And I was like, I’m not, I didn’t really enjoy it.

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And so I started to think to myself, like, okay, I love working with people and I love helping them. And I’m really good at that part of my job. Why, why couldn’t I do this on my own? Right. And so I decided to look at it in terms of like, well, where would I start? And I was really good on the relationship side.

So I actually started something that I don’t really do now, which is just helping people build relationships and like their social lives. I just thought, well, I have a full-time job. Why don’t I throw out a way to build relationships and help people? And if I could do that and I could sell that. I then know I can move and do it in a business setting.

And then I would just sort of iterate it and then go all in. So I found someone else who had a business, who I had met and I was like, well, if I develop all this stuff and give it to you, right. You’ll use our network and everything else. And we’ll just split everything 50-50. And I thought, well, that’s great.

Because then my startup costs are zero. Right. And I could see how this could play out and that’s what I did. And then I tried that and the person really didn’t want to go in the direction I wanted to. And then I started to network with people that were successful business people. And it was like, well, why don’t I try this out?

And get some people that were really high level and that were having some really big problems and see in six months how much I could help them and move the needle for them. And that would be the judge for myself. If I like, this is something I want to do. And they went exceptionally well. And then I thought to myself, okay, well, why wouldn’t I want to try doing this full-time.?

And so it just started to evolve from there.

An Entrepreneur’s Guide To Keeping Employees Happy

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How do you reward your employees? Do you give bonuses?

Reward? We have perks. So we have what we call patches. We award them with patches, it’s like in the military. To name a few military patches, Private, Sergeant, Three Star General, Lieutenant, so we have those kinds of things that we stick to their jackets. Of course, we’re the ones who produced the jackets for them. This was way back when we were in the office. Now we don’t hold office anymore, we are working from home. So we’re still figuring out how we’re going to do that. And per patch, we have a perk. So we give them a perk, could be like, you have extra minutes for breaks, something like that. Right? So this is just an example, or you get one paid vacation leave, something like that.

So those are perks. Those are rewards. But you know, what’s important there? It’s not really the perks. It’s not really giving the jacket. It’s not even the patches. What’s important is you recognize them for their effort. We give them patches when they practice the core values. So we have six core values. We have grit, respect for work, and we have unity, challenger experimentation, and then clarity. If they keep on practicing any of these and we see that they practice it and the votes are in their favor because we do vote, the leadership team votes, who is deserving of the batch. Then we give them the patch. And they get recognized in front of the entire team. So that’s in front of 50 people.

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There is a saying that the last time a person gets applauded is usually during their graduation day. I was quite sad when I heard that, because when you think about it, it’s quite true. The last time a person got applauded is during their graduation day, it’s quite sad. So we tried to figure out how we can fix that in SEO Hacker. We have our clap sessions. We really applaud people. We really recognize them. I’m sure other companies do it in some other way, like employee of the month or employee of the week. I don’t know if you have ‘employee of the day’, but I’m sure other companies do it in some other way.

But we’re very intentional in doing this. Because for us, yes you can give bonuses. Yes you can give monetary rewards. Yes you can compete in the salary market. But we don’t want to compete that way. Because the one thing that’s hollow in the hearts of a lot of people now, is a team that really cares about them and a team that really appreciates them. That is what’s lacking, it’s not just about the money, so we do it that way at SEO Hacker.

Business Networking Done Right for More Opportunities

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Sean: Now to know that they’re not worried about coming to you and you’re doing the podcast and getting any more business in, I actually want to stem from that question. You’re doing this podcast entitled Business Leadership Podcast.

And it looks like you’re volunteering a lot of your time at Startup Canada as well, which seems to be like a big organization there. I’m not sure, but you could talk a little bit more about that so that we would all understand what it is? 5:00 PM is your family time. And yet you have a lot of time for these things.

Why are you doing all these? Why are you volunteering to help out? Because it’s, it didn’t start out as. Oh, I’m going to get more networks. If I do the podcast. Oh, I’m going to get more network If I help out at Startup Canada, I wonder, like, what was the mission-purpose, the calling that drove you to volunteer your time, helping out other entrepreneurs, teaching leadership, speaking in public, helping out in Startup Canada?

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Edwin: So startup Canada.

Now I’m, I’m more off it now than I was before. Originally started in Canada. I think I got involved with the organization. I think about the same time I launched Slingshot. Like I told you, when I became an entrepreneur, there was no startup ecosystem in the mid 2000s. So I was just that entrepreneur that would go and make sales and hustle.

And don’t know, never use this digital stuff. Like I was a little late when it started learning all that stuff, you know, versus like yourself in 2010, you’re doing SEO already. It was a little more proactive in the sense that, okay, we, you launched this and this ecosystem is starting to grow and learn. I mean, grow in terms of support and helping each other. And this organization, Startup Canada was just launched. And I met the co-founder at the time and I’m like, oh, how could I get involved? Because I understood. And what I was learning was, you could go to all these events or you can be part of an organization that runs all these events and become that way.

So that was sort of my way of getting – creating a network and understanding how being part of these networking organizations – not networking organization, but these – big massive ecosystems across Canada provided opportunities like, I ran one of their digital programs, which was startup chats, which was a Twitter chat.

I ran it for three years and I mean, I wrote an article like hitting 2 billion, like impact and doing all that type of stuff. So it allowed people to learn about me and grow. It looks like an organic hack, but my reason and my purpose for that was to build my word of mouth and my network and do that type of stuff.

But what I found Sean was that as I got to know more entrepreneurs and understand their journey and their struggle. Because I was part of startup Canada, I was able to provide insight or help or guide them and that’s rewarding. I think you’re getting this from your podcast. It’s rewarding to know that you helped someone, you made a difference. And I think that’s where this purpose comes from. You’re like, Oh, I don’t want to, I could, this just feels good. I mean, making money feels great, of course, but I mean, making an impact on someone’s life that’s unforgettable. I think that really moved me and that really got me towards the podcast eventually, but that was the main reason why I stayed in it.

And I was lucky and blessed to be in a situation where I was in a leadership role or scene and volunteering. I was able to – not negotiate, but really not spend so much time on this Startup Canada stuff. It was literally like a kid when you need to, just need to run this twice a week on Twitter.

Like for one hour on Wednesdays and one hour on Fridays, like that was it. And then they would have these big galas, Sean, and I’d go to these galas and meet everyone and meet, you know, very wealthy or very successful entrepreneurs. So it was, it was really cool.

The One Thing You Need To Do To Increase Your Profitability

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Any tips on how to create more demand for my frozen product? Should I start advertising it like to make teasers, even if it will still take a few months to ship it?

Well, if you’re taking in pre-orders, it might be a good idea. And when you’re taking pre-orders make sure that you get the cash. So pre-orders usually work that they give you like 50%, somewhere there, 50 to 70%, maybe 50% would be safe of the payment. Some people ask for 30%, so maybe you can get 30% of the money as a down payment for the pre-order that’s safe enough for you, because you have cash flow, right? It’s not that they will place their pre-orders and you’re the one who’s going to shell out. So you ask for 30% down and then you go ahead and order it.

And for the 30%, maybe you can have like the ad spend or advertising spend tuck in already. Always remember, when you’re going to advertise on Facebook and Instagram, you have to have a target, set a goal that every P100 that I spend on the ad, I should get one to two sales from it. Meaning you have a 1% or 2% conversion rate. Actually, that’s amazing. If you have 1%, it’s already amazing in my opinion. But that’s how you can do it.

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Now how you’re going to take people into that conversion point, it depends on you. Are you planning to create an e-commerce website or are you willing to chat with them individually? It really depends on you. I see some people who are advertising on Instagram, what they do is they ask people to message them. That would be a hassle for others. Like you have to have, I don’t know, two or three people, depending on how many messages you get from the ad, because people are going to message you and usually, guess what they will say? “HM”(How much?). Right? We Filipinos are known for that “HM” kind of question. So usually that’s what they would say. Get ready to answer those inquiries all the way until you can convert them to do a pre-order with you.

So if you don’t have the products on hand and you’re still going to take a few months to ship it, that’s called the pre-order. But you have to also notify them that you are in the pre-order stage and they’re getting it for cheaper. Because if they’ll order in stock items, they’re going to pay, like, let’s say, I don’t know, P2000, let’s just say. You’re going to pay P2000 pesos when I have stock on hand and you’re going to buy it outright. But when you pre-order, you get it for P1800 only, so you’ll get a P200 discount by pre-ordering. Same thing, you just have to wait, just have to wait X number of months.

Now, why will you do that? You give them a 10% discount to wait. One good reason you want to do that is you gauge market demand. If you get a lot of pre-orders, that’s when you’ll know that you should increase your shipments. You end up saving on the shipping fee, so it makes sense for you. Also, you are able to get cashflow coming in because they’re going to pre-order. They will have deposits on you, and you can use that to run ads or to pay for the shipment coming in. So I hope that makes sense.

If you’re going to run ads, I suggest Instagram. If your product could look very nice, maybe you could show the cooked version, not the frozen product, or you can show both, but make sure you hire a food photographer so that it really looks nice when you run the ad. Invest in your product shots, because your ad is only as powerful as how you present it to be.

Successful Leadership In A Time of Crisis

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Sean: Most of your traffic from Slingshot, VOIP, especially in the early days, came from word of mouth. And then right now what’s sustaining you. Is the digital traffic, SEO, social media marketing may be for doing that or ad words. I’m wondering. Since you are generating a perpetual amount of leads right now you’re getting business, whether you’re awake or asleep, how big is the team?

And the reason why I’m asking this is I want to know how you lead them?

Edwin: Yeah. So first thing, Sean, we’re actually a small team or we’re about 10 people right now. That’s including things like the tech team and stuff like that because B2B sales, it’s still a slung along sales cycle, even as the lead comes in, because sometimes the move is not in for three months or two months and do that.

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So when it comes to leading, we’re actually all, we, we consciously made it a remote company when we launched way before COVID. So when it comes to leadership, it’s all about communication and understanding and trusting everyone to do their job and having all the communication tools to allow for it, right? And having a common goal.

But, yeah, I mean, that’s, that’s it, in a nutshell, I’m not sure if you had a specific question on leadership or managing.

Sean: So I am going to stem from your answer there, a lot of companies right now actually shifted to remote work. You know, it just doesn’t make sense to risk your people coming to the office.

I mean, SEO-Hacker, we used to have an office here where I live in Paranaque and all 50 of us would be there. But, when COVID hit January, me and the Execom, we decided let’s just make everyone work from home because it doesn’t make sense to risk them. Like this is what they’re getting in their salary and, you know, hospitalization, this is what they’ll be paying for one, one day in the hospital, leading remotely is now an essential skill.

How do you lead? You mentioned a couple of things earlier. I want to dive deep into those communication tools. How do you use it? How do you communicate? How often should you communicate with them? What do you talk about with them about what tools you use in your team to be able to do that? And we want to learn from you because you mentioned that you’ve been doing this way before COVID so we want to know how you’re making your company work and grow by leading remotely?

Edwin: Yeah. So, I mean, with the execs and my partners, we meet once a week. because we all do different responsibilities. And the way we work is, you know, we use Slack channels and we zoom, literally. I mean, that’s it and then we always have our weekly meetups, but when it comes to the sales organization, I meet daily.

I do like daily calls with my sales organization just to see what, where we are? What could we work on together? What do you need my help on and do those types of things? Cause I think that’s, that’s important in terms of us when it comes to those tools. And we also it’s, it’s the same thing we use Slack and we use zoom and we also have a tool we’re partnering with another organization.

That’s building out a lot of our collaboration tools – that’s integrated with Slingshot, that’s coming out and building on more so, but that’s it. I mean, when it comes to customer service, there’s not much management on that side. I just check in and see how things are going on there, but that I think.

I mean that, that’s it like, that’s literally our cadences when it comes to that, when it comes to it. So my time is mostly on, on the sales side. And then I meet, I meet weekly with the rest of the execs.

Top 5 Principles of Success For Entrepreneurs

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What are the top five principles you live by?

Top five principles? There’s a lot of principles that I live by and most of it you can find in the Bible. Number one of course is love the Lord, your God. If you don’t love God, where’s your moral compass? What is right and wrong for you? What for you is right? What for you is wrong? You can’t say. If you don’t love God, you know, I don’t like lying just because I don’t like lying. Lying, I think, is bad. Why? Why do you think it’s bad? It’s hard to define morality when you don’t know God and when you don’t love God.

Second, love others. You have to love people. You have to value people. Because if you don’t, no one’s going to want to work with you. No one’s going to want to work for you. How can you be successful? How can people listen to you? How can you share with them your ideas? How can you share with them your goals?

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We live in a world full of people. The world is run by people. The world goes round because there are people in it. So you have to realize that early on, because you can’t be a one man team. You can’t be that in success. You can’t be that in life. That’s why we have to have social life, a healthy social life. So love God, love others.

And third, have a one man person principle. Who you are at home or who you are in private, make sure you’re the same person when facing other people in public. It can be difficult, when you go home and your wife and kids look at you and say, “wow, you’re a very different person here at home. And you’re a very, very nice person there on stage or with other people or in the office. But here you’re angry and you always correct us and there’s no love.” It’s hard to be that kind of a person. So I guess the third principle would be, the one man principle.

Fourth principle would be, be generous. I always tell people if you’re not giving ‘till it hurts, you’re not giving enough.

What will be my fifth principle? Maybe simply work hard. Work as hard as you can while you can to give it your best. So the thing about working is you don’t need to exasperate your health. You don’t need to sacrifice your health for it. When I say work hard, it doesn’t mean that, you’ll work until you get cancer or you work until you don’t get enough sleep. Sleep is important. I would not sacrifice my sleep to work extra hard.

So when I say work hard, what I mean is do your best. Give it your best shot, make sure that you’re hitting the strategic points that you must be hitting. And you delegate those that are not super important that you personally have to do it. Definitely do that because in the Bible, it also says that whatever you do, whether you eat and drink, do it all for the glory of God. I think that especially applies to when you work, because when you work, you put in the effort. That is something that you can offer as a sacrifice to God.

For me, that’s super important, so give it your best. Work hard. That is something that also not a lot of people abide by. For them, doing enough is okay. And those kinds of people, unfortunately, I would say, they are struggling. It’s very difficult for them to find success. Maybe they will never find success. Maybe they’ll just get by, but not really be successful. Because a lot of hard work goes into success. A lot of failure goes into success. If you’re not willing to fail and work hard, it’s hard to find success.

The Right Time to Quit and Start Your Own Company

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Sean: What were your indicators during that time? Just think back a little bit. What were the indicators that, Oh, it’s time for me to let go of that sweet, secure, monthly income and take a leap of faith and start my own thing?

Edwin: Yeah. I think one of the main indicators which I mentioned is sort of this restlessness. I guess, figuring things up for me, it was figuring things out quickly.

So when I was in IBM, I understood how the company worked and how the organizations would, and I could see how people moved and created and I’m just like, ah, I don’t want to stay here forever, but it was, it was a good job. So one was restlessness. The other one was seeing opportunity and understanding that, you know, going from an international brand to a small company where this was like, there was like, 15 or 20 people in this company and seeing that they’re running a successful business, just seeing it from a global scale to a small scale, I’m like, Oh, anyone can do this.

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And then having that sort of belief in myself that I’m like, you know what? I could figure this out. I don’t know what I’m doing, but I could figure this out. And then having that faith to jump and really conviction and trust in yourself. I mean, this, this is looking back now and I understand, I guess the emotions are, but that’s what it is.

It’s this indication that I could do this. I may not know or fully understand, because I know the younger entrepreneurs nowadays, they kind of want the steps on how to succeed, but there’s no one really at this time, no one was giving me no steps. There was – Twitter wasn’t even around at that time. Right. And Facebook wasn’t even around actually yet YouTube, just no YouTube launched 2007.

So like none of the social media stuff was out there to teach you entrepreneurship. So people actually have a good life right now because there are people giving the sort of step-by-step way to go, but that’s still not guaranteed. Right. Um, so I think, I think it’s just, um, like I said, it’s that self-belief, or self-trust that you could figure things out.

Overcoming Business Growing Pains

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Can you share with us problems you encountered in starting and handling Leadership Stack?

Starting the podcast? I actually started it in a very crude way. If you watch the very first podcast episode recording that I did, it was with my wife, Apple, and my brother, Kevin. And it was just in my office and we had a lot of reverberations, we had a lot of noise. You can hear the cars that are passing by. We started it very crudely like how you would pretty much start a startup. You know, when you start a company it’s never going to be perfect.

I started SEO Hacker from the attic of my parents’ house. It was messy. Oftentimes I don’t get to use the air conditioner, I’ll be all sweaty in that attic. It’s nothing glorious. I didn’t have a carpeted office. I didn’t have any toys in my background. I didn’t have any of these things. I had an eight year old ASUS laptop. That’s what I had. An eight year old ASUS laptop and I had to make do with that. I had to, that’s what I used. And by God’s grace, it has grown and grown and grown all the way to what it is now. When you start it up, there will be struggles – that’s how it is. So I wouldn’t say it’s a problem. I would say it’s starting pains or growing pains, right? It’s part of the process. It’s not really a problem. It’s part of the process and you learn from that.

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So I learned how to reduce reverberations, like right now, if you think that the audio output is pretty good, it’s because I use a mixer. I use Focusrite 2i2. I’m not getting anything from this. So just a disclaimer, I’m not a promoter. Buy at your own risk. Yeah. I had the chip from Amazon and all the way here. And then I make sure that the gain is low so that it doesn’t get any feedback or white noise. And then I talk directly in front of my microphone to make sure that my voice is clear. So if you’re happy with the audio output, that’s what I do.

So I’ll only learn these things because of the many mistakes, growing pains, startup pains that I went through. I think those are the only things because by God’s grace, the Leadership Stack team, my editor for the podcast, my editor for the video, you guys do a fantastic job. I don’t have problems doing that. These guys do a fantastic job. All I do is create content. That’s it. I record this. I answer your questions here. I record podcasts with guests. I don’t edit, I don’t do the transcriptions. I don’t animate. They do everything.

And why are we doing it for free? Well, they’re funded by SEO-Hacker. I pay them their salaries through SEO Hacker. But I’m doing it for free. So actually this, I’m not doing this really for free, I pay a lot to produce the Leadership Stack, but it’s my way of paying it forward to you guys. All right. So you guys learn a lot as well from what I went through.

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