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Excerpt
I remember when Noah Kagan had an awesome time during that charity bike ride. He even published about it. What kind of guy was he?
Noah is a very chill person. Noah was a busy body, but he was more than happy to take the time to talk about things. He even came in Doc’s show. They’ve been working together for years and right now, Doc acts as a consultant for AppSumo. He’s also built some things, particularly content for them. They also have a new project coming out in the next couple of months.
What’s really interesting for Doc is that Noah tries to surround himself with really smart people. One of them was Ayman which Noah appointed to be the president of AppSumo. He is amazing. He was able to transform Doc’s business through a simple 40-minute conversation.
That conversation restructured Doc’s business into one that was able to make six figures.
What do you do for AppSumo?
First, Doc gets paid as a consultant. He’s not on the payroll. This gives him the flexibility to provide his true opinion on any product. He doesn’t have any skin in the game. He doesn’t benefit when he says a product is good or not.
He creates a series called Diving In with Doc where he shows how to actually use the products he features. He is also responsible for a number of different user experience improvements, and insights on what people are looking for.
Although Doc Williams gets a lot of the apps for free, he still buys them to ensure integrity of his reviews and case studies.
You’ve mentioned VaynerMedia. What work do you do for them?
In 2017, Vayner sports came out. It was something that AJ, the co-founder of VaynerMedia was starting. Doc knew a lot of people who that tried to contact Gary, the founder of Vayner Media, just so they can be part of his team; But nobody was contacting AJ.
While still working with ESPN, Doc requested that he interview Vayner Sports since they were something new in the street. With a bit of investigation, he found a YouTube video that showed their office number. He called them every single day for almost a year until he was granted an interview.
Doc and the same videographer that did his commercial, Jay, shot a documentary and interviewed AJ. at the same time, he established a sort of contact with AJ.
Other people saw what they shot with Vayner Sports and asked for Doc’s help. The Sasha group, Vayner X’s boutique agency contacted him and wanted to learn how to podcast. They wanted to learn how to do a podcast for their agency, particularly to teach other athletes.
He built their podcast workflow, He presented everything that they needed to do a podcast, and taught them how to do the workflow itself.
Doc and his friend Jay were also responsible for creating the Gary Vee content model 2.0. Gary Vaynerchuk has a team of 30 people behind all of his content. That’s why he can put them out at a significant rate.
Doc and Jay were able to prove that the same amount of work can be done with just two people. The model they created was made to be taught to small teams and solo entrepreneurs os that they will know how to scale their content in the same style.
A lot of people watch Gaty. and a lot of people wish that they can do the same as he is. But they don’t have the same resources. But, if you understand the type of content you need to put out and the purpose of why you’re putting out that content, you can do it.
Many people emulate Gary, however, they don’t think about the purpose and the type of content that he produces. If people use these concepts, they can win. That’s what Doc showed to their team.
