What are the top techniques for SEO? How to drive organic traffic?
All right. I always say SEO is a discipline. There’s no magic to SEO. If Google sees that you are improving your search engine optimization for your blog or your website every single day, then you’re going to get better and better rankings. But if you’re not improving it, then you’re going to remain stale or you’re going to drop in the rankings depending on your competition and your industry.
Top techniques. It’s hard to say that it’s a technique, it’s more of a discipline. So I would say top disciplines would be freshness. You have to keep writing copy. You have to keep publishing copies. It has to be in healthy frequency, maybe once a week, maybe twice a week, whatever it is for you or your industry, it should be in good frequency. And you should always ping Google whenever you have something new, so that they come back to your website and crawl your website again.
Links that you build from other websites to your site, how you build yours, I’m not sure, but one fantastic way is to contribute to other websites that would accept guest posts, especially if you’re an authority in your niche. For example, I’m an authority in terms of SEO. It’s easy for me to get guest posts on other websites. That’s because they want me on their site. They want my content there and I get links from the in content links.
Other things that you should watch out for whenever there are algorithm changes or core fixes that they’re doing. So next year, they’re going to hit the core web vitals algorithm and that has a lot to do with site speed. They broke down site speed in terms of the first interaction of the user, the biggest images or static files that would load and how long it loads. They broke it down to kind of like micro pieces. And if you pay attention to the web core vitals algorithm, there’s a lot of work right there. So you have to pay attention to the technical part of SEO on your website as well.
Now, doing these three disciplines, the links, which is marketing, citations, and then the copywriting and then the technical. Doing these three things and fixing these three things every day, that’s what gets you up in the rankings. That’s what me and my team does for all our clients every single day.
If you ask me, what are the ranking factors? There are over 200 publicly known ranking factors in Google. Do we use every one of them? No. We only take the weightiest ones. Are there factors that are not known to the public? Yes. And how you find it out is through experimentation. We have done experimentations year after year after year. SEO Hacker’s already 10 years old and we only apply all ethical approaches to SEO. Anything that’s grey, anything that’s black or unethical, we never do that because our clients are also big brands, it would be a shame if they get penalized. So we only do white hat, ethical SEO for them.
And again, it’s a discipline. There’s no tactic or technique to it. It’s just an everyday thing that you have to keep on building and building and building.